Category: Articles

what+is+google’s+new+page+experience+algorithm

Google Page Experience Algorithm: What You Need To Know

Google has long dominated the search engine market sustaining a 92% worldwide market share as of February 2021. It’s easy to see why businesses are keen on securing a spot on the first page of Google search results for maximum exposure! But taking steps that fall in line with Google’s changing algorithms can seem like…

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top dev terms to know

Top Web Development Terms Business Leaders Should Know

Every industry seems to have its own secret language and cracking each code can be a challenge. Think about when you receive your EOB (explanation of benefits) from your health insurance provider, read over the T&Cs (terms and conditions) in your new cell phone contract, or the OEM (original equipment manufacturer) parts list when taking…

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web+development+support+for+marketing+teams

Unleash Your Marketing Potential With A Web Development Partner

Even in the wake of the ongoing global pandemic, your marketing team is continuously working to find ways to nurture leads at every stage of the sales funnel and ensure an outstanding user experience along the way.  While our increasingly digital world has given way to progressive marketing technology, it has also brought new challenges…

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software+roi

Measuring Web Development ROI & Impact

Ah, ROI. One of the top considerations for greenlighting software and web development projects. And it makes sense—after all, it’s the simplest way to quantify any initiative’s success. But is applying the (Gains – Cost)/Cost formula the best way to measure the actual value of your investment? Unlike equipment or tangible tools, measuring the benefits…

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strategic web development partnership

5 Benefits Of A Strategic Web Development Partnership

If there’s one thing every business leader has in common, it’s a mutual feeling that there’s always more to do! And many times, reaching the next level of success relies on the help of great partnerships—be it with marketing, customer service, HR, or web development teams. For web development, the ideal partner is a strategic…

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building a high performance website with american web devs

Building A High-Performance Website: Why Web Developers Should Be Problem Solvers

A robust website can—and should be—a powerful revenue source. It can also cause ruthless problems if you don’t have web developers who know what they’re doing.  Customers won’t stick around (nor will Google search crawlers) for web apps and pages that load slowly. If website visitors are unable to interact with your site quickly and…

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american flag waving in sky

Choosing Between Offshore And Onshore Software Development

Business leaders have a tech agenda. It’s nearly impossible to scroll through the news without hearing about companies that have boosted their performance after strengthening their organization’s operations or marketing with technology. And let’s not forget that this is the year that Gartner predicted that CIOs who have not transformed their organization’s capabilities would be…

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software engineers hire or contract

Contract vs. Hire: How Small Businesses Are Approaching Software Development

Research shows that bringing on contractors is particularly beneficial for small businesses Are you a small business leader or entrepreneur seeking a software development team that won’t bog you down with traditional employee overhead or an unnecessary long-term commitment? While it’s true that hiring software development teams can be a good fit for large businesses,…

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typing on a laptop long hours wasted time

See How A Custom App Is Saving 364 Hours/Year

“Gabe, I’m spending more time creating and troubleshooting accounts than my users are actually using the system.” I’m a problem solver. And as a software guy, this statement was music to my ears. In fact, after digging a little bit deeper, we discovered that it wasn’t just some time. It was a heck of a…

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discussion brings innovation business meeting

How Custom Software Can Make Your Business More Profitable

Innovation can start as naturally as a conversation. “Wouldn’t it be great if our customers had an app to access their data instead of calling or physically going to their locations?”  And sometimes it’s out of necessity. “How can we speed up time-to-market for new products?”  As a small business leader, you’ve likely come up…

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